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Views: CataBLOGue e-business - articles listed: 161

Then and now: Glasses Direct


by Miri Thomas | Publication date: 23/02/2010 | Category: Views>CataBLOGue e-business

Comparing and contrasting a 2010 Glasses Direct catalogue with one mailed in 2008.
   
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Valentine’s email we heart: Graham and Green


by Miri Thomas | Publication date: 12/02/2010 | Category: Views>CataBLOGue e-business

This year I have felt more than a little underwhelmed by the Valentine’s Day marketing emails I’ve received. My inbox has been heaving with lovey-dovey offers, but nothing’s grabbed me--apart from this email from Graham & Green
   
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Careless emails cost customers


by Miri Thomas | Publication date: 08/02/2010 | Category: Views>CataBLOGue e-business

When email goes wrong, it can have a big impact on the sender. Not least in lost sales, but also brand damage.
   
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Birthday blues


by Miri Thomas | Publication date: 03/02/2010 | Category: Views>CataBLOGue e-business

It was my birthday last week. People had warned me that it wouldn’t live up to the hype and they were right.
   
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Compare and contrast: Damart


by Sherry Chiger | Publication date: 26/01/2010 | Category: Views>CataBLOGue e-business

Comparing Damart’s UK and US ecommerce sites
   
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Idea to steal: outfit builders


by Miri Thomas | Publication date: 19/01/2010 | Category: Views>CataBLOGue e-business

Outfit builders are usually the preserve of fashion cataloguers. But I like this take from bicycles and accessories merchant Evans Cycles.
   
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Huh of the day: Inaccurate reflection


by Miri Thomas | Publication date: 12/01/2010 | Category: Views>CataBLOGue e-business

Today I received a catalogue selling a range of upscale mirrors and frames with a price list from 2008
   
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Compare and contrast: Learning Resources


by Sherry Chiger | Publication date: 08/01/2010 | Category: Views>CataBLOGue e-business

When it comes to ecommerce, the UK Learning Resources website appears to suffer from a steeper learning curve than the US one.
   
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Not hot on cold-related promos


by Sherry Chiger | Publication date: 08/01/2010 | Category: Views>CataBLOGue e-business

Marketers are opportunistic by nature. So it’s surprising to see that relatively few are using the record cold temperatures and snowfall to anchor promotional emails.
   
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December Catalogue Log


by Sherry Chiger | Publication date: 04/01/2010 | Category: Views>CataBLOGue e-business

Each year we read that consumers are waiting later and later to complete their Christmas shopping. But marketers are apparently not waiting 'til the last minute to send their catalogues.
   
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