Tactics: Marketing - articles listed: 150

TV shopping insider with Stuart Wilson by Direct Commerce | Publication date: 07/02/2013 | Category: Tactics>Marketing For 2012, Ironmongery Direct reports that new customers are up 26 percent on 2011, with 60,000 customers recruited during the year. Part of that growth is thanks to the company’s TV and radio campaign.
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Top tips for video success by Direct Commerce | Publication date: 07/02/2013 | Category: Tactics>Marketing What’s stopping every retailer having a successful video programme? Four considerations to bear in mind.
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Design on the go by Mark Inskip | Publication date: 05/02/2013 | Category: Tactics>Marketing Tablet apps: a powerful alternative to print
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Four steps to setting out your social strategy by James Dart | Publication date: 04/01/2013 | Category: Tactics>Marketing Tips on successfully adding social media to the marketing mix
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Making the most of Pinterest by Avin Wong | Publication date: 04/01/2013 | Category: Tactics>Marketing Many retailers are experiencing a surge of traffic from the social pinning website, but can they turn those browsers into buyers?
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Friend or foe by Direct Commerce | Publication date: 04/01/2013 | Category: Tactics>Marketing Research shows British consumers are hostile to messages from brands through social media and yet nearly two-thirds have “friended” company pages
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Meet the members--Crew Clothing by CatEx DCA | Publication date: 04/01/2013 | Category: Tactics>Marketing Casual apparel retailer Crew Clothing embarks on its omnichannel voyage
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10 simplified steps for creating a powerful social-media strategy by Jonny Rosemont | Publication date: 04/01/2013 | Category: Tactics>Marketing Helping your business pack a serious social punch
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Two ears, one mouth by Jocelyn Kirby | Publication date: 04/01/2013 | Category: Tactics>Marketing Why social is not really about selling
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The future of TV shopping by James Dart | Publication date: 03/12/2012 | Category: Tactics>Marketing In a session titled The Future of TV Shopping at this year’s ECMOD, experts from the TV shopping and ecommerce sectors discussed how firms can adapt to survive and maximise the opportunities TV shopping and online video present.
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