
Video by the numbers: nine stats you need to knowby Tim Gale | Publication date: 01/05/2013 | Category: Tactics>Marketing Statistics on the benefits of video marketing for both consumer and b-to-b marketers make for compelling reading. Here are nine facts you need to know |
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Meet the members - David Nieperby CatEx DCA | Publication date: 05/04/2013 | Category: Tactics>Marketing Sewing jobs growth as demand for British-made fashion accelerates |
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Turning browsers into buyersby Scott Logie | Publication date: 05/04/2013 | Category: Tactics>Marketing Joined-up marketing that is consistent across all printed media, digital channels and in-store still eludes many retailers |
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The art of the retail balancing actby Guy Mucklow | Publication date: 05/04/2013 | Category: Tactics>Marketing The new generation of “always-on” consumers are empowered by a world of unlimited choices, accessible anytime and anywhere. Retailers need to be more innovative than ever to stimulate sales and preserve margins. |
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17 ways to use video to market your website--part 2by Insight | Publication date: 20/03/2013 | Category: Tactics>Marketing A second tranche of tips on building online sales and improving customer relations using videos |
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17 ways to use video to market your website--part 1by Insight | Publication date: 13/03/2013 | Category: Tactics>Marketing Tips on building online sales and improving customer relations using videos |
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The single-channel customer is dead. Long live the multichannel customerby Ray Higgs | Publication date: 07/03/2013 | Category: Tactics>Marketing But who is he, and how do you measure your multimedia marketing campaign aimed at reaching this new breed of customer? |
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Launching and nurturing brands using multichannel marketingby Rob Galkoff | Publication date: 07/03/2013 | Category: Tactics>Marketing Eureka, I have a new brand, so let’s get it launched! |
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The enjoy ethosby Alex Blaney | Publication date: 20/02/2013 | Category: Tactics>Marketing Gamification: what it is and why you should care |
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A guide to video merchandisingby Max Childs | Publication date: 07/02/2013 | Category: Tactics>Marketing How to use video merchandising to boost customer engagement, conversion rates and drive up average order value. |
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