Tactics: List, media and circulation - articles listed: 32

Spinning straw into gold by John Miglautsch | Publication date: 06/11/2012 | Category: Tactics>List, media and circulation Demystifying database marketing
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Three ways to increase revenue from your list rental data by Michael Smith | Publication date: 25/09/2012 | Category: Tactics>List, media and circulation List rental sales are not a mail order catalogue’s primary function. However if managed correctly, they can contribute a significant percentage to your annual revenue and boost your profit margins.
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Life after suppression by Richard Anderson | Publication date: 06/09/2012 | Category: Tactics>List, media and circulation Data suppression doesn’t need to signal the end of a relationship with your customers.
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Ignore data wastage at your peril by Peter Thompson | Publication date: 03/01/2012 | Category: Tactics>List, media and circulation Dismissing the impact of wasted data can hit the bottom line
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Driven by data by Will Lewis | Publication date: 03/01/2012 | Category: Tactics>List, media and circulation Data basics that can increase the effectiveness of your marketing spend
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Tips for an effective remailing strategy by Sanjay Patel | Publication date: 06/05/2011 | Category: Tactics>List, media and circulation Achieving the best ROI from catalogue mailings
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Keeping in contact by Amanda White | Publication date: 06/05/2011 | Category: Tactics>List, media and circulation Customising contact strategies to improve ROI
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Mailing smarter--Freemans Grattan Holdings by Direct Commerce | Publication date: 06/05/2011 | Category: Tactics>List, media and circulation A case in point: Data cleansing saves mail order giant FGH £85,000 per campaign
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The French connection by Denise Henderson-Cleland | Publication date: 28/02/2011 | Category: Tactics>List, media and circulation When targeting France, you need a little savoir-faire
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Making sense of challenging data by Kevin Hillstrom | Publication date: 02/09/2010 | Category: Tactics>List, media and circulation Kevin Hillstrom, president of MineThatData, will be presenting two sessions at ECMOD2010. Here he offers his advice on order allocation ahead of his session titled Catalogue Matchbacks and Advertising Attribution—How to Invest Advertising Spend in a Confusing Environment.
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