Tactics: B-to-b focus - articles listed: 30

Managing your multichannel marketing investments by Terry Jukes | Publication date: 02/09/2010 | Category: Tactics>B-to-b focus The president of consultancy B2B Direct Marketing Intelligence, Terry Jukes will host a session titled Managing Multichannel Metrics at this year’s ECMOD. Here he advises how to determine where to spend your precious marketing budget.
You must be signed in to read this article. Sign in > New user >		Read >

---

Buying for b-to-b by Andy Wagner | Publication date: 04/05/2010 | Category: Tactics>B-to-b focus Challenges in selecting a business-to-business ecommerce platform
You must be signed in to read this article. Sign in > New user >		Read >

---

Four steps to improving b-to-b website performance by Craig Whiston | Publication date: 21/04/2010 | Category: Tactics>B-to-b focus The business-to-business sector, which is arguably still in the early stages of web analytics usage, could learn from the online success experienced in the consumer sector.
		Read >

---

Five tips for a better b-to-b database by Stuart Wheldon | Publication date: 01/03/2010 | Category: Tactics>B-to-b focus Ensuring that your sales and marketing teams work together to get the most value—and revenue— from your customer database
You must be signed in to read this article. Sign in > New user >		Read >

---

Case in point: Morleys of Bicester by Sherry Chiger | Publication date: 01/02/2010 | Category: Tactics>B-to-b focus In-house photography and design distinguish the school-furniture supplier from other b-to-b merchants
You must be signed in to read this article. Sign in > New user >		Read >

---

In sync. How to coordinate marketing and outbound sales by George Hague | Publication date: 03/08/2009 | Category: Tactics>B-to-b focus A coordinated catalogue marketing and outbound sales effort can be a powerful one-two punch for your business. But coordination is the key. Here are four key areas to examine to make sure your sales and marketing efforts are in sync.
You must be signed in to read this article. Sign in > New user >		Read >

---

Crafting a more-effective enewsletter by Insight | Publication date: 17/02/2009 | Category: Tactics>B-to-b focus Enewsletters are an effective—and cost-effective—way for business-to-business marketers to stay in contact with customers and prospects, increase order frequency, and inspire loyalty.
		Read >

---

Ask the experts: Getting down to business-to-business by Insight | Publication date: 04/11/2008 | Category: Tactics>B-to-b focus "The products in my business-to-consumer catalogue include desktop items—paperweights, pens—that I’d like to sell to businesses as well. Do I need a separate b-to-b catalogue or website? What else do I need to consider before moving forward?"
		Read >

---

A closer look: Office suppliers working harder for the money by Miri Thomas | Publication date: 07/10/2008 | Category: Tactics>B-to-b focus The office supplies and computers sector, it seems, is not immune from the ills of the current economy.
		Read >

---

Educating b-to-b buyers before the sale by Patrick Rea | Publication date: 16/09/2008 | Category: Tactics>B-to-b focus
		Read >

---