
The five worst business database mistakes you can makeby Frazer Hossack | Publication date: 30/01/2013 | Category: Tactics>B-to-b focus It doesn’t matter how beautifully designed and engaging your creative is, if it’s not put in the right hands and seen by the right people, it doesn’t stand a chance. |
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Best practices or old rutsby George Hague | Publication date: 07/11/2012 | Category: Tactics>B-to-b focus Why it pays to retest |
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To be, or not to b-to-bby Andrew Wilson | Publication date: 07/11/2012 | Category: Tactics>B-to-b focus Business-focused companies are not backward in taking consumer orders, is it time for traffic the other way? |
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How to conquer Americaby George Hague | Publication date: 06/09/2012 | Category: Tactics>B-to-b focus An insider’s guide on mailing in the US |
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Testing the b-to-c spaceby Direct Commerce | Publication date: 08/08/2012 | Category: Tactics>B-to-b focus How to use DRTV to create brand awareness |
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The forgotten coverby George Hague | Publication date: 07/06/2012 | Category: Tactics>B-to-b focus How to make your back cover work harder |
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How Costcutters gets resultsby Ernie Schell | Publication date: 04/04/2012 | Category: Tactics>B-to-b focus Case in point: Educational supplies marketer Costcutters achieves top marks with system upgrade |
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M-commerce for b-to-bby Nigel Atkinson | Publication date: 06/03/2012 | Category: Tactics>B-to-b focus Nine lessons that business-to-business merchants can learn from b-to-c mobile commerce |
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Three POVs for higher AOVsby George Hague | Publication date: 06/03/2012 | Category: Tactics>B-to-b focus Strategies to help you sustain higher average order values |
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Tips for better testingby George Hague | Publication date: 03/01/2012 | Category: Tactics>B-to-b focus Why you should never assume |
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