Schuh strides into Europe

Footwear retailer Schuh has launched a French version of its website at fr.schuh.eu. As part of the launch Schuh appointed an additional customer service team, based at its Livingston head office, comprising four French speakers to deal with customer enquiries. The retailer has also secured a Paris phone number for customer calls and will provide a local address in France for returns. 

The French online store, which replicates Schuh’s British website, offers free deliveries for orders of €75 or more and a 10 percent student discount. To promote the site, it will send a series of emails to its French database of some 3,000 customer records containing a sign-up a friend message.

As part of the launch, Schuh has partnered with French mail service La Poste and will use its So Colissimo service for deliveries.

Schuh will assess how it is received in France before further expanding into Europe.