Mobile Fun says Ciao Italia

Mobile phone accessories etailer Mobile Fun is extending its reach with the launch of a website for the Italian market and has recruited Teresa Gualtieri as Italian manager to head up operations in the new territory.  For an initial six months, Gualtieri will be based in the UK to focus on localising the Italian site and will undergo a training and induction process before returning to Italy to manage the set-up of Mobile Fun’s Italian office.

Mobile Fun Italy is the company’s sixth international website in the past four years and joins Mobile Fun’s already established presence within the UK, Germany, France, Spain and The Netherlands.

Commenting on Mobile Fun’s overseas expansion, head of international Richard Moore, says, “Our strategy of sharing the experience and resources of our UK team with the local knowledge and skills of native-speaking managers has certainly paid off. Our first UK-based international manager, Vanesa Nunez, flew back to her native country to establish our Spanish office well ahead of the 12 month period we had initially anticipated. This has dramatically reduced our initial funding, to produce an early and lucrative return on investment.”

With international sales accounting for more than 25 percent of total orders, Moore adds that plans are in the pipeline for “a number of international sites across Europe and the rest of the world”.