Following the success of its European expansion and increasing orders from non-European territories, Mobile Fun has launched its first website outside the European market. The Mobile Fun US site, managed by Blake Scott, will sell products from its range of 7,000 globally sourced mobile accessories and devices.
Commenting on the launch, Richard Moore, Mobile Fun’s head of international, says, “Mobile Fun has a proven track record in successfully replicating its UK model in international territories so the US, being the biggest consumer and online retail market, was the logical next step. The US represents a great opportunity for us, putting us in a market that is larger than all of our current markets combined. ”In addition to the UK, Birmingham-based Mobile Fun already has a presence in Germany, France, Spain, the Netherlands and Italy. It has “aggressive expansion plans”, says Moore, which will see it establish more offices, develop additional websites and appoint local teams outside Europe. He reveals that Mobile Fun is currently setting up an office on the US east coast and recruiting an on-the-ground team. It is also planning to launch in Australia, Canada, India, Brazil and Ireland in the coming months.
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