Online sporting goods retailer ActivInstinct is forecasting turnover to the end of April, the first eight months of its financial year, to be up 64 percent on the previous year and profits ahead by almost double for the same period. The strong trading performance is due not only to robust sales in the UK, which are growing at a rate of 28 percent, but also the successful push into international markets, particularly in France and Germany, with Italy also a growing market.
Commenting on the company’s strong showing Mike Thornhill, ActivInstinct’s chief executive, says, “We have enjoyed very strong consumer demand, even against the background of a double dip recession and these figures reflect that demand across all the markets where we currently operate.”
Thornhill adds that ActivInstinct is planning to launch in a further three countries within the next few months and although he remains tight-lipped about the exact destinations, he confirms he is looking outside of Europe, “as the UK market continues to grow for us we stand confident that our strategy will deliver the ambitious growth targets we have set”.
Further assisting ActivInstinct to achieve its targets this year will be the launch of a mobile website, which will add “5 to 6 percent to sales”, says Thornhill, as well as the unveiling of its custom-built CRM system that will enable ActivInstinct to carry out more behavioural targeting and intelligent merchandising on its website.
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