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The Direct Commerce January issue 

Issue 197 | Date: 03/01/2012

Direct Commerce January 2012
Making sense of data
Data basics that can increase the effectiveness of your marketing spend

New year, new career
it's about who you know--and who knows you

Website review
Split and multivariate testing could really help plants and bulbs website Van Meuwen generate big conversion gains

Q&A with...
Hilary Large of GettingPersonal.co.uk

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